Posts Tagged: market

Feds Don’t Always See Mobile as Cost Saver, Senate Confirms New Contracting Policy Chief, and Fed CTO Wants to Liberate Government Data

Welcome to the weekly news kick off post from the FedConnects blog. With the long holiday weekend behind us, it is time to re-enter the working world. And what better way to get acclimated to your professional life than by arming yourself with all the actionable news you need to be the smartest and mostRead… Read more »

Market Connections and AOL Government Study Shows that Feds See Great Potential in Mobility but Warn of Inadequate Investment

Market Connections and AOL Government just released a report that shows how federal managers see a significant potential for mobile technologies to improve productivity and saving taxpayer dollars. However, respondents to the study expressed concerns that current investments are inadequate to achieve much of that potential. The findings were based on an extensive survey commissionedRead… Read more »

Monday Morning News Kick Off: DOE Offers 3D Employee Training; GSA Wants to be “Government Savings Agent; and Cyber Chief Plans “Long Harley Ride”

Welcome to the Monday Morning News Kick Off post from the FedConnects blog. We hope you’ve had a restful weekend and are ready to be the smartest and most efficient government or contractor professional possible. Here’s all the actionable news you need to achieve these goals. Happy Monday! Department of Energy Offers Online Training toRead… Read more »

Multiple Studies Show Social Media in Government on the Rise, Though a Reminder that Print Media is NOT Dead

The federal government is quickly changing its views on employee use of social media. In our Social Media in the Public Sector 2011 study, published last year, we found that only 19 percent of agencies banned the use of social networks in 2011, a sharp decline from 55 percent in 2010. Along these same lines,Read… Read more »

FedConnects: Setting Aside Market Research Funds Can Help on a Rainy Day

Today, everyone from top CEOs to President Obama is talking about cutting back on spending and finding ways to “do more with less.” Unfortunately for marketers, this usually means budget cuts or even a full on slashing of your budget. So if you desperately need your next campaign or rebrand to provide the most bangRead… Read more »

VA Takes Bold Steps in Using Research to Repair Supplier Relationships

When doing research regarding perceptions and attitudes of key stakeholders, it is often very challenging to gain feedback that may be brutally honest or even negative. The reality is that the most honest feedback from research is always the most valuable and provides organizations with the insights needed to enhance performance. The Department of VeteranRead… Read more »

Market Connections Conducts Accenture Study, Finds that Governments Need to Address Growing Interests of ‘Digital Citizens’

Digital citizens are feeling more empowered and believe that government needs to do more to address their needs, according to a recent study from Accenture, conducted by leading government market research firm Market Connections, Inc. Nearly half (44 percent) of 1,400 citizens surveyed in seven countries — Australia, France, Germany, India, Singapore, the United StatesRead… Read more »

Federal Decision Makers Still Reading the Printed Word and Attending Trade Shows

Today, more than 200 executives from the DC area convened at the fourth annual Federal Media and Marketing Study (FMMS) breakfast hosted by Market Connections to learn how to effectively reach government decision makers when selling to the federal market. Knowing how to target those leaders who, ultimately, make the buying decisions can be highlyRead… Read more »

Find Out if You’re Reaching Federal Execs in All the Right Places

Knowing where and how to reach senior decision-makers at civilian and defense agencies is a vital component to every marketing effort aimed at the federal government. Market Connections and Sara Leiman, VP Media Director at TMP Government, are excited to announce the release of this year’s Federal Media and Marketing Study. The 4th installment ofRead… Read more »

4th Annual Federal Media & Marketing Study to Help Marketers Refine Strategies for Selling to the Government

In today’s government contracting environment, companies and organizations selling products and services to the federal government need to keep every arrow in their marketing quivers as sharp as possible. One of the core components of marketing success in this new contracting environment is knowing where and how to reach senior decision-makers at civilian and defenseRead… Read more »