Http://LeonardSipes.Com I was listening to a “Social Media Today” podcast where guest participants addressed the wonders of social media and all things internet. It was a love fest about the power and impact of social and internet use. While I share their enthusiasm about the “potential” of social, we still have a long way toRead… Read more »
This is the fourth in a series of posts about a recent trip to Orkney. Previous posts: Covered my visit from a personal perspective Talked about Northern BlueLightCamp; and A mini-post with an interactive Puffin-shaped word cloud This post covers some of the Island GovCamp sessions which took place over the weekend. Blogs and articlesRead… Read more »
Happy Father’s Day. Now back to being a Father. As a Father, I am frequently amazed at the number of unknown and undiscovered dangers that are out there on the internet for our kids. Mobile Social meaning mobile social media, gaming, and apps that enable social networking from a mobile device is the newest danger.Read… Read more »
I am not going to claim to have invented Social Media Surgeries, I could but I would be quickly found out. Have a look at what Walsall do…. What I have done is create something that fills a need and I have called it a Social Media Surgery – ba boom. So what was theRead… Read more »
As government agencies are continually under the microscope when it comes to the most effective use of taxpayer dollars, it is critical to make sure that all marketing efforts are targeted and offer the most ROI. The editorial team of FedConnects recently connected with Robert Derby, Senior Vice President, Branding and Marketing Communications at SageRead… Read more »
Does the Federal Government need to rebrand itself, as some have recently suggested, due to low public approval, politically-charged rhetoric, and negative stereotypes of Federal employees? I think not. Rather, I stipulate that: 1) Rebranding Feds is unnecessary and inadvisable at this time, and 2) There is no real “crisis” for Feds that warrants aRead… Read more »
IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies: which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example, when you create content or engage through social networks,Read… Read more »
This is the second part of a post about BlueLight Camp, an unconference for Emergency responders, and those who work with them. The session I want to talk about this time was run by Farida Vis. Farida was a member of the team that analysed the 2.6 million tweets generated before, during and immediately afterRead… Read more »
Lockheed Martin is a global security and aerospace company that employs about 123,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. Lockheed Martin is also a highly communications-focused organization when it comes to building overall brand awareness. Mary Phillips, Sr. Manager,Read… Read more »
Does your government agency monitor the social media for information relevant to your mission? Should it? IBM’s Analytics Solution Center recently held a seminar to explore how agencies and companies can obtain value and insight using social media analysis. Pat Fiorenza discussed how agencies can develop an ROI Model – Return on Influence Model –Read… Read more »