Monica Mayk Parham, Marketing Director, Market Connections, Inc. The rise of mobile technology in the government sector has allowed government employees to be more nimble and effective. Though with increased mobility comes greater challenges for those in charge of implementing mobile applications, such as Roger Baker, CIO at the Department of Veterans Affairs (VA). TheRead… Read more »
IBM Center for the Business of Government recently issued a report that provides some very interesting social media insights for federal agencies: which agencies have the highest Klout rankings. If you are not familiar with Klout, it essentially measures your overall social media influence. For example, when you create content or engage through social networks,Read… Read more »
The Office of Management and Budget (OMB) just issued a memo calling for all federal agencies to submit evidence-based budgets that will prove program performance. According to the memo, “Agencies should demonstrate the use of evidence throughout their Fiscal Year (FY) 2014 budget submissions. Budget submissions also should include a separate section on agencies’ mostRead… Read more »
Welcome to the weekly news kick off post from the FedConnects blog. With the long holiday weekend behind us, it is time to re-enter the working world. And what better way to get acclimated to your professional life than by arming yourself with all the actionable news you need to be the smartest and mostRead… Read more »
Market Connections and AOL Government just released a report that shows how federal managers see a significant potential for mobile technologies to improve productivity and saving taxpayer dollars. However, respondents to the study expressed concerns that current investments are inadequate to achieve much of that potential. The findings were based on an extensive survey commissionedRead… Read more »
Welcome to the Monday Morning News Kick Off post from the FedConnects blog. We hope you’ve had a restful weekend and are ready to be the smartest and most efficient government or contractor professional possible. Here’s all the actionable news you need to achieve these goals. Happy Monday! Department of Energy Offers Online Training toRead… Read more »
Today, everyone from top CEOs to President Obama is talking about cutting back on spending and finding ways to “do more with less.” Unfortunately for marketers, this usually means budget cuts or even a full on slashing of your budget. So if you desperately need your next campaign or rebrand to provide the most bangRead… Read more »