Posts Tagged: strategy

Public Sector IT and the Winter at Valley Forge

One of the most well-known narratives of the American Revolutionary War is the harsh winter suffered by General George Washington and his colonial soldiers at Valley Forge, Pennsylvania. Troops were under-supplied, their uniforms were threadbare, and many suffered illness and disease from the brutal conditions. However, the American colonies generally were not starved for resources.Read… Read more »

Online, Interactive Digital Engagement Governance – a.k.a. Approaching Social Media Governance as a Method

This will be the first in an ongoing set of entries about Interactive Digital Engagement Governance. Contact me or Navigation Arts in McLean, VA for more information, or for ideas regarding planning and implementing such a methodology at your organization. The concept of governance isn’t new at all to organizations building websites, whether inside (asRead… Read more »

Why User Adoption activities should start before go-live

This article was originally published on the Tri Tuns Blog. OBSERVATION Clients often place priority on the technical build and implementation over end-user readiness. Their assumption is that once the new system becomes operational(go-live), they can focus on getting end-users to engage the system as designed. However, clients often have too little knowledge of end-userRead… Read more »

Envisioning Leadership Beyond the Battlefield: How Do You Do It?

Hello, join the discussion from GovLearning: https://www.govloop.com/group/govlearning/forum/topics/envisioning-leadership-beyond As I passed the Pentagon en route to ASTD today, I thought about Georgia Sorenson’s fascinating article “Leadership Beyond the Battlefield” in the most recent issue of The Public Manager. If you missed it you can get more here: http://www.thepublicmanager.org/journal/insidethisIssue.aspx Fundamentally, Sorenson looked at how civilian and militaryRead… Read more »

The Career Path of the Corporate Social Strategist: An Introspection

This post originally appeared on my primary blog, “Social Media Strategery.” “The Social Media Strategist must choose one of two career paths – build proactive programs now…or be relegated to ongoing cleanup as social media help desk.” Not surprisingly, Jeremiah Owyang and the Altimeter Group have put together yet another thought-provoking report chock full ofRead… Read more »

Want Lots of Responses to Your Contest? Think PR!

Alice Lipowicz of Federal Computer Week wrote an interesting article about different government contests going on – some very successful, some not so much: http://fcw.com/articles/2010/10/04/low-participation-ssa-contest-remedies.aspx?sc_lang=en I expect we’ll be seeing more of this trend, so if you’re planning to try this approach, I’d like to offer some advice on how to ensure your organization’s contestsRead… Read more »