GSA is making it easier than ever to use one of its flagship portals, GSA Advantage!, with the addition of GSA AdvantageSelect: a money saving program that makes shopping for pre-competed IT commodities easier and faster.
Digital marketing is constantly changing, and to keep pace we’re always researching trends and noting best practices. “Inbound marketing,” a relatively new marketing approach, is gaining popularity because it is cost effective, efficient, and mutually beneficial to organizations and their audiences. It is about drawing people in through quality content and multi-channel engagement, and moving them steadilyRead… Read more »
Managers as a whole are an integral part of the employee experience. We remember the good ones – and we really remember the bad ones. Because they are so involved in day-to-day activities, the way your manager treats you can drastically impact how you view your workplace. How leaders manage talent is thus integral toRead… Read more »
While we are not in control of the conversation, government workers can still listen and contribute to it. We can seed it with facts and ideas. We can respond to questions. We can be human, even as we maintain a thoughtful and focused public presence. All by leveraging the power of online communications.
After slogging through the Great Recession, cities are making a comeback in a big way. Residents have been flocking to urban areas across America to take advantage of jobs, parks, convenience and amenities. Population growth in large cities exceeded 1% on average from 2010 – 2013, and cities gained more residents in the first few yearsRead… Read more »
We’ve all been there: the interminable meeting. The second hand on the clock quickly eclipses the minute hand; the minute hand painstakingly defies logic and stands still. Conversation circles around the nebulous “point” of the meeting. Eyes turn to phones with less and less discretion as time ticks by. Action items are recorded but neverRead… Read more »
Troy Mathis knows how to talk. And he speaks in a way that makes you want to listen. His session -Make It Matter: Personal Professional Branding, at the Next Generation of Government Training Summit was high-energy, engaging, and inspiring. After listening to his presentation and going through the steps, I’ve come away with the realizationRead… Read more »
To mark the start of Public Sector Innovation Month 2015 in Australia, here’s a set of awesome and inspiring quotes from a diverse group of women and men who have dared to make a difference. Join the activities this July and be inspired to Dream, Dare, Do.
Originally posted on the GovDelivery blog. You have tackled organizational goal setting, audience development, branding, audience acquisition, multi-channel marketing, and next you need to identify areas where you can gain greater awareness and participation to drive value for your organization and the citizens you serve. Audience engagement (and re-engagement) is a leading goal for public-sector communicators. But,Read… Read more »
“Winter is Coming” is a key theme of the popular HBO series Game of Thrones. With its warning of constant vigilance, the meaning is clear – no matter how good or calm things seem now, the good times and serenity won’t last forever…and you need to prepare and be proactive to ensure you’re ready for… Read more »